Control Financial Flows of Your Projects

Combine as many projects as needed into the plan to assess the company's financial situation and smoothly plan for business growth.

P&L Statement Interface

P&L for Businesses in a Few Clicks

This tool will help you to create P&L reports in a few clicks based on actual data for all available projects.

As a next step, you need to assume different scenarios of your expenses and customer acquisition budgets in order to get satisfying target cash flow, revenue, and EBITDA.

1. Define Your Targets

Let's start with the main thing — your income. In this tool, we use a calendar cohort revenue forecast separately for each of the monetization types (in-app, subscription, and advertising).

2. Add Values

For in-app monetization, for instance, you need to specify your expectations for users in the project, LTV for the first month, and conversion of paying users.

3. Get Results

It may be a bit tricky in the beginning since you will rely on the analysis based on your expectations. However, after a couple of months, you will have a clearer understanding of your users and their behavior.

P&L Statement In App (UA) Gross
P&L Statement LTV Dynamics

Forecasts for Each Type of Monetization

Monetization forecasts are created on a monthly basis for each type of monetization, taking into account daily cohorts in the analysis for precise revenue prediction.

It Works Like Excel

It is easy to work with — anytime you have a monetization event planned or think of improving conversions, just add your assumptions in the cell as if it was Excel.

P&L Statement Formula
P&L Statement Expenses, VAT and Comission

Easy to Add Necessary Values

In the main P&L statement, you can not only find a summary with all the necessary financial metrics but also add expenses, VAT, and platform commissions.

All-in-one Metrics View

As a result, you will be able to see your EBITDA report and other metrics that show your financial statement, as well as evaluate your cash flow so as not to fall into a cash gap.

P&L Statement Cash Flow

The formulas will help you calculate a potential loan option and, taking into account the income, understand the possibility of its return.

When working with forecasts, it is important to keep in mind that the revenue prediction is based on actual data. None of the predictive models can take into account factors such as your future app content, monetization events, live ops, or support quality. Your team should know how to manage and operate a product in the long run to achieve your payback period.